I was in a bar last night and they had a Sierra Nevada rep there promoting their winter collection. I was noticing the typeface they had chosen for each of their beer types. The one that really stood out to me was their Narwhal Imperial Stout. My favorite types of beers are dark and this was a dark but I didn't know that immediately. Yet I was drawn to the typeface. The serifs on the typeface were very sharp and medieval looking. It was like a new type of Gothic typeface. Very large and white against a black backdrop. The same went for the smaller typeface underneath that read "Imperial Stout" in a dark gold. It definitely fit the product.
I know we watched the Helvetica film yesterday about how it works for so many different products. But there's definitely something about picking a specific font to really sell a product. Especially when it's one like Gothic that stands out in a sea of Helvetica.
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