Coppola

I was drinking a bottle of Coppola chardonnay with my grandfather this past Thursday. Not a big fan of chardonnay, but this was pretty good. Anyways, the point is the type on the bottle. It was very intriguing. In the foreground you had large modern type style lettering falling into one another. It reminded my of the what we've seen in some of our type studies where all the letters are jumbled together to make a shape more than to be legible. In the background on the Z and Y axis were legible words. I asked my grandpa what drew him to this Coppola bottle over the others and he said the block of letters stood out to him as a shape amongst the others. This was the same thought I had. There was a def. hierarchy though with this layout. It gave me some ideas for project 2. Too bad we're already done with it. I might try some of this with project 3. We'll see.