Hella Big Type

Working on exercise 2 was an interesting process in discovering how fonts and their pieces and layouts can be visually pleasing. I had about 5 different types and letter layouts when I first started part 2 of the assignment. That expanded to about 10 because I kept changing the placement on the page. On Monday when I left class I had it narrowed back down to about 5. I took them home and laid them all out, alone then all together to try and see what stood out to me. I had one design that I was leaning towards but I felt strongly connected towards the others because I knew what I liked about those types as well. Whether it was the shape of the serifs or because I felt the two letters were complimentary. I asked a few people what they thought. The consensus was the layout which I had been leaning towards all along. I asked why they liked it, receiving a simple response of "it looks good". For me though I loved the way the spine of the S curves so elegantly. As for the J, I loved the stroke weight and the serifs. It reminded me of something written long ago. Also the way they connected, together but separate which is why I didn't overlap them. Overall I was pleased and will probably blow something up that big again. It helps me appreciate the little details. Prolly won't be at kinkos since that guy was kinda a douche.